In the world of gaming, the economic system within a game is of utmost significance, and W12.GAMES has developed an innovative and rational economic model.
At W12.GAMES, which is currently in the incubation stage, it offers a unique business model. Customers can purchase or create legal game assets and, under the guidance of W12, conduct legal operations. This allows them to obtain globally tradable game digital assets and generate profits through legitimate market transactions. The clientele includes game enthusiasts and investors aiming to profit from global game asset investments, with a distinction between conservative and aggressive investors.
The value proposition of W12.GAMES lies in providing strategic, technical, and operational team building guidance for game projects, enabling customers to make profits. It utilizes vertical investment brokers and X social media, along with private domain circle operations, considering the global market for its channel pathways. The company builds game asset operation communities, offers project investment advisors, and establishes a feedback mechanism for customer relationships. Its revenue sources come from infrastructure provision and digital asset trading. Core resources such as efficient AI game algorithms, low-cost infrastructure, and a professional project planning and operation training system support its operations. Key businesses involve game strategy and algorithm research and development, project operation, and project sales. Important partnerships with legal institutions, infrastructure providers, and game asset buyers and sellers are also in place. The cost structure includes infrastructure, research and development, operation, and sales expenses.
Game economy design typically has two main purposes. One is to offer players opportunities for economic progress within the game, and the other is to generate revenue for the game studio. A well-designed game economy should balance these two aspects. W12.GAMES achieves this balance effectively.
When players engage with games on W12.GAMES, they acquire and consume assets like XP, currencies, and items. The game economy design here manages the creation and balancing of these game systems. It figures out what data to show players so they understand how their in-game actions affect their currency amounts for item purchases or character/skill/level advancements. It determines economic activities that drive the game forward and provide advancement opportunities for players, whether it’s through large currency expenditures (such as buying houses) or repetitive routine tasks (like killing monsters). It also decides when to reward players for these activities, considering factors like playtime or virtual labor within the game economy, and may even offer different rewards based on overall investment in the game.
In terms of taps and sinks, which are fundamental to game economy design, W12.GAMES manages them well. Taps that provide players with resources like currency and sinks where players spend that currency are balanced. This ensures players have enough currency to engage in transactions without an overabundance that makes purchases unnecessary. The distinction between in-game and out-of-game currencies is also properly considered, aligning with the nature of the game being created.
For implementing an in-game currency, W12.GAMES creates a non-tradable outside the game ecosystem in-game currency to avoid a “store” feel and potential devaluation of the economy. Careful attention is paid to any game systems that could lead to the devaluation of the in-game currency through external trading, and simulations are conducted before launch.
When it comes to monetizing the in-game economy, especially for free-to-play games on W12.GAMES, in-game purchases are a key method. The economy is finely balanced to make purchases attractive while remaining fair. It strikes a balance where it’s possible to obtain high-level rewards without buying anything, yet the process is not overly tedious or boring. W12.GAMES also successfully avoids the ‘pay to win’ trap. Recognizing the diversity of players, it designs an economy that meets different expectations. It doesn’t sacrifice fairness for the sake of short-term revenue from a few ‘whale spenders’, thus protecting the player community and reputation.
Data is crucial in game economy design at W12.GAMES. Analytics tools are used to understand player behaviors, determine spend rates, and make decisions. Before the (soft) launch, simulation tools like Python scripts, VBAs, or Machinations are employed to balance the economy based on game design and predict player behavior. Since game economy design is an ongoing process, especially in free-to-play models with new content, events, and meta-changes, W12.GAMES constantly rebalances the economy.
In conclusion, W12.GAMES’ business model is highly feasible, with a rational and well-designed game economic system that not only provides an engaging gaming experience but also offers profitable opportunities for different types of customers while maintaining fairness and sustainability in the long run.